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Multiply GrowthClarity before scale.
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Multiply Growth
The Growth Architecture Sprint. Thirty days to work out who you’re for, what you sell, and what to scale, simplify or stop. This is where strategy work with me starts.
Good A.S.S. marketing.
Authentic. Strategic. Simplified.
I help founders build offers that are easy to say yes to, then explain them so simply anyone gets it.
(01)AboutMarc Goodwin
Hi, I’m Marc.
I write, I plan, and I make things simpler. Mostly for founders who would rather be honest than loud.
I got into search advertising and SEO in 2011. It didn’t take long to realise I wanted to do things a bit differently, so in 2014 I started Multiply Digital.
I’ve worked with almost every kind of business you can think of. The ones I enjoy most are founder-led service businesses, and property investment.
In 2020 I built a very different offer: revenue share marketing. I covered the ad spend, and clients paid me a share of the revenue it brought in. That moved the risk off them and onto me.
Over the years I spent more than a million dollars of my own money behind it, with no pay unless it turned into revenue for the client. That’s where my focus on positioning and offers comes from. When your own money is on the line, you learn fast how to make a service easy to explain, easy to say yes to, and easy to deliver.
I still put skin in the game on strategy, but I’ve built my agencies the way I tell clients to build theirs: one niche, a unique way of solving its problem, and systems that run without me fixing something new every day.
(02)How I workA.S.S.
Good marketing isAuthentic.
Strategic.
Simplified.
A
Authentic
No hype. No act.
I come from direct response copywriting, but I’m not a fan of hype, fake urgency, or anything ego-driven.
I do my best work for brands that push back on how their industry usually does things.
01
No hype.
02
No fake urgency.
03
No ego.
S
Strategic
Make yes easy.
Marketing and sales get easier when your offer is easy to say yes to. That usually takes three things:
01
A specific audience
02
A unique way you solve their problem
03
Offer details that make yes the obvious answer
S
Simplified
Less to read. Less to do.
I like making complex things simple. It starts with the ad copy, but it doesn’t stop there.
Simple enough that a 12-year-old could read it.
- 01
Simple ad copy
- 02
Fewer steps for your customer
- 03
A service that’s a joy to use
(03)Work with meTwo ways
Two ways to work together.
I do the thinking. My agencies do the doing, if you fit who they’re built for.
01 / With me
Strategy
- Who you’re really for
- What makes the way you solve it different
- An offer that’s easy to say yes to
- Copy and a customer journey that keep it simple
Paid as a consulting fee, or a mix of fee and equity when the fit is right. It usually starts with the Multiply Growth Sprint ↗
02 / With my agencies
Implementation
- Chilled CreativeBrand, websites and video.
- Multiply DigitalHolistic performance marketing for cabinet makers.
- New Patient FlowHolistic performance marketing for allied healthcare clinics.
If you fit who they’re built for, my teams do the work. If you don’t, I’ll tell you, and point you somewhere better.
(04)The ecosystem
Here’s how my team and I can help.
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Chilled CreativeBrand, websites and video.
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Chilled Creative
Websites, brand, video and animation for businesses that want to look as good as they are.
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Multiply DigitalHolistic performance marketing for cabinet makers.
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Multiply Digital
Holistic performance marketing for cabinet makers. Ads, search and the systems behind them, run by a team that cares where every dollar goes.
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New Patient FlowHolistic performance marketing for allied healthcare clinics.
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New Patient Flow
Holistic performance marketing for allied healthcare clinics. Built for practices that want a steady flow of new patients without the guesswork.
Less hype. More yes.
(05)Get in touchEmail
Got something I might be able to help with?
Send me an email and tell me what you’re working on. I read and reply to every one myself.